• William South - Perfumier

  • William South - Perfumier

  • William South - Perfumier

Latest Work


  • "No elegance is possible without perfume. It is the unseen, unforgettable, ultimate accessory."
    Coco Chanel
  • "A womans perfume tells more about her than her handwriting."
    Christian Dior
  • "Ladies, A man will never remember your handbag, but he will remember your perfume."
    Olivier Creed
  • "Perfumery is a Symphony. It has a beginning, a middle and an end."
    Isabelle Ramsay-Brackstone
  • "You're never fully dressed without perfume."
    C Joybell C
  • "Perfume is a cocktail of memories and emotion"
    Jeffrey Stepakoff
  • "A woman should wear perfume wherever you want to be kissed"
    Coco Chanel

Recent News

Vintage Glass

Posted on 23rd February 2017

I was recently offered 3 huge boxes of vintage glass bottles and I couldn't resist. Hundreds of beautifully coloured and ornate bottles which range from around 30ml up to about 100ml...

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Experimental Scents

Posted on 8th March 2017

Beyond gimmickry and shock value there are genuine treasures of scent to be found amongst object that you might least expect. If you take the time to really smell something that isn't traditionally...

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Signature Wedding Perfume

Posted on 18th July 2017

Congratulations to Sophia and Laurence who tied the knot last weekend. I had the honour of creating a special wedding eau de toilette for Sophia to wear along with an evening scent for the...

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Read a little about me

William South

I first became interested in perfume when I was studying Chemistry at the University of Edinburgh back in 1992. I was pretty unaware of the world of fragrance until Dior released Fahrenheit. This scent was hugely popular amongst the female students at the time and whenever I wore it I received a staggering amount of comment (and phone numbers). I was baffled at first and set about discovering why Fahrenheit held the power it did. Through this experimentation I started to become obsessed with perfumes, their formulation, their creation and their effect.

After my studies I was lucky enough to secure a job with a large pharmaceutical company where I learned much of the practical side of perfume knowledge that I was unaware of. I've travelled the work extensively since them and had the pleasure of working under some very well perfumers and 'noses' over the years.

In 2000 I began offering my own hand crafted fragrances and still do almost 20 years on! If you would like to arrange a consultation to meet and create your own signature scent please drop me and email here.


Get in Touch

Please note that I am unable to accept new clients at the moment. I recently underwent knee surgery and have had to cancel all appointments out with the UK until June 2018. I will be fulfilling regular orders as normal from my UK perfumery but cannot meet even existing clients until I am mobile again.

Update: I've been overwhelmed by your support and would like to thank you all so very, very much for gifts! I was honestly staggered by the emails, cards, flowers and gifts and opening each gift brought enormous amounts of joy into my day. As soon as I can I will be in touch with every one of you for helping me through this difficult time. I love you all so much x. William